Benson Kearley IFG
Benson Kearley IFG's foundation is very much rooted with its one-to-one relationshipw with their clients. Further reinforcement of their tagline 'it's all about our customer" meant that their brand needed to be down to earth and people-centric while it fused qualities of both organizations. While forming a message of strength, the use of the negative space in the icons creates a sense of protection and constant support.